Here at Kissmetrics, we’ve discussed tips on how to build authority in your industry through blogging. If you’re keen on Social Media Examiner, you may have find out about major brands that have taken advantage of guest blogging. So today, we are going to examine exactly ways you can get guest blogging opportunities and make the best from them.
Before we start, the initial task is to decide what your main goal for how to post to a blog is. Knowing this goal before hand is crucial in determining the correct type of blogs to submit guest posts to. Typically you will find three main goals for guest blogging.
Together with the right kind of content at the top blogs, that you can do the 3 of these things. In case you are trying to accomplish either #1 or #2, then it is advisable to find blogs that have a very good sized and engaged audience. When you are just trying to accomplish #3, then you need to pinpoint blogs with strong root domain authority. You can examine this at no cost while using SEOmoz toolbar. Knowing your goals upfront will help you in determining which blogs is definitely the most effective for you to submit guest posts to.
When you are selling seeds, you should find gardening blogs with the engaged audience of gardeners. The next should be useful for finding the right type of guest post opportunities.
Google is a good place to begin in the search for guest posting opportunities. You can use any of these keyword searches to locate blogs that accept guest posts. Just replace keyword with keywords from the industry.
Know of any prolific guest bloggers with your industry? Should you read enough blogs within your industry (which you should), these could be the names you see time and time again writing content for some individuals. For internet marketers, that list includes Gregory Ciotti, Danny Iny, Leo Widrich, Neil Patel, Marcus Sheridan, and more. Using Google search, search for the name of prolific guest bloggers with your industry as well as the phrase “guest post by”. This will reveal all the sites these guest bloggers have posted upon. They should be good places for you to guest post upon at the same time. A bonus can be should you actually know a guest blogger with your industry that will make an intro that you can the owners of blogs they have got guest posted upon.
If you (or your internet marketing agency) has ever pulled up a backlink analysis of your competitor while dealing with your SEO campaign, chances are a number of of your own competitors have backlinks from guest posts they may have done. If you have entry to tools like Open Site Explorer, you can look at the backlinks of your competitors and spot any blogs they have written for. If you don’t, that can be done a Google search for link:domain.com -domain.com “guest post” (replacing domain.com along with your competitor’s domain) which will reveal sites that the competitor has written for.
Plenty of bloggers and guest posters will share their latest guest posts on social media sites. Because the easiest someone to search is Twitter, you should try managing a Twitter seek out keyword “guest post” to obtain the latest tweets about guest posts in your industry. Just keep to the links to determine what blogs are accepting the guest posts.
Need more keyword search ideas or a just a list with lots of different guest posting opportunities? Look at this post on Buzz Blogger with 500 places to syndicate content and also this one by Brian Keith May with 100 sites to submit guest posts.
Last, but certainly not least, is My Blog Guest, a community of guest bloggers. Sign up for free and check for blogs which can be accepting guest posts. Better yet, post your personal information to mention that you are looking to write guest posts on the particular topic so blog owners can discover you!
Preparing to Pitch a Guest Post
See that we don’t just jump from finding guest blogging chances to contacting the blogs. That’s because there are several things you have to do before you decide to propose a guest post for a site you’ve just found.
Learning your target blog’s content articles are key. Sure you understand they already have content about the keyword you looked for while trying to find guest post opportunities. But you have to know a lot more with that content such as…
While a blog could possibly have guest posts, now you ask , carry out the guest bloggers prosper? Do guest blog articles on the webpage get as much comments and social sharing as blog articles with the owner? Some sites might accept guest posts, but if the audience is simply tuning in for the blog owner, then you certainly won’t do it well if your goal is to build authority or get traffic back to your web page.
Some blog owners will probably accept guest posts by certain kinds of people over others. Peruse several guest blogger bios in the blog to see if they can be fellow bloggers, freelancers, consultants, business people, and so forth. This can be important when you introduce yourself to the blog owner for your pitch. Search for more about the success rates of guest posting outreach in this study on SEOmoz.
To increase the likelihood of getting accepted as being a guest blogger, it is advisable to get some good recognition through the blog owner first. The simplest way to do that is always to take a couple of weeks and comment on their latest posts. You’ll get bonus points for sharing those posts on Twitter too – just be sure to include the blog owner’s @username on Twitter. By doing this, once you pitch your guest post, you won’t be described as a complete stranger.
The final thing you need to do before contacting the blog owner is look at the guest posting guidelines, if applicable, and follow them closely. Does the blog owner would love you to pitch an idea or actually submit a whole post? What format can they need it in? Do they want you to generate a merchant account and enter it into WordPress? These are things to know ahead of time before you decide to contact the blog owner.
As a blogger who receives daily guest post pitches, nothing turns me away from a message a lot more than ones starting with Dear Sir or Madam, Dear Webmaster, For the owner of Kikolani.com, or simply just Hi. Somewhere about the blog you will be planning to contact is definitely the name of the blog owner. You might have to ferret around because of it about the about page or on among the blog’s social media accounts, yet it is probably out there. Discover it, and use it to start the e-mail.
Keep in mind the part about seeing who guest bloggers are on your target blog? Some blog owners are particular about only allowing other bloggers to submit guest posts on his or her sites. Should you realized that most guest bloggers are bloggers themselves, then you should introduce yourself like a blogger at (insert your individual or business blog here). You could be a business person about the side – just give attention to your blogging skills first.
Make sure to include why you ought to be considered a guest blogger. Give a few links to posts you have published elsewhere, together with your own blog. Preferably choose posts that have a very good bit of social engagement therefore the blog owner will find your potential value using their audience.
How to Pitch a Guest Post Idea
When the guest post guidelines request you to submit a subject idea, then (based upon your homework of previously popular posts), pitch various ideas therefore the blog owner has some from which to choose.
Among the common queries about guest blogging is whether you ought to be making use of your best content for your own personel blog or perhaps for your guest posting. It truly is dependent upon the caliber of the blog you happen to be submitting your content to. In case the blog has outright 900 word posts with lots of screenshots, in that case your post needs to be similar. In the event the blog has simply posts with 500 words or less with merely one image, in that case your posts (again) should be similar. The following are other good techniques for making your guest post as awesome as is possible.
One thing to remember in regards to a great guest post is that it will not be concerning your business, your merchandise, or maybe your services. Guest posts ought to be valuable sources of information – not advertisements! Any specifics of your business and related items needs to be restricted to the writer bio. Occasional mentions, stories, or examples are OK to illustrate a point, but most of the post should be focused on something apart from your organization.
Take a look at posts on the target blog. Will they use a lot of headers, bolded text, images, quotes, or other special formatting? Ensure that your post has similar elements to complement other posts on the website.
Show the blog owner you are aware of their content by together with a few internal links returning to some of their posts. The simplest way to accomplish this is always to conduct a Google search for site:domain.com intitle:keyword. This can get you their top posts on the particular keyword in order to link that post towards the keyword within your post. Also, when you mention any specific products, books, etc., be sure to hyperlink to those too (assuming it’s not self-promotional).
After your amazing guest post, be sure to incorporate a call to action for comments. The greater number of discussion your post generates, the more effective!
How you can Craft a fantastic Guest Bio
The most crucial component of guest blogging (for yourself) will likely be your guest post bio. This is usually the only real place you should include self-promotion links back aimed at your website, blog, product, service, book, etc. The things you write in this particular section will depend on your guest blogging goals.
Should your goal is to get good backlinks, make absolutely certain your bio includes a link back to your site with your target key phrases so you are common set.
When your goal is to get traffic back to your web page, then you might like to consider the place you want that targeted traffic to go. Depending with reference to your guest post and also the audience in the blog you place it upon, you might like to send website visitors to a custom website landing page or page about a specific product / service.
If your goal would be to increase followers in your social accounts, do this by adding a line towards the end of your respective bio that says “Follow me on (insert your top social network and link here).”
If you’re aiming to be a regular contributor to a blog, or just want the blog owner to brag as to what a great guest blogger you might be, then be sure you do your best to advertise your post to popularity using your own audience. The blog owner will like it in the event you send new readers their way. Also, be sure to reply to your comments. That will help a lot if you are attempting to build authority inside your industry.
As soon as the goal is traffic, the outcomes of your respective guest blogging should definitely be measured. The best way to do this would be to create a high level Segment in the search engines Analytics. You can study how to put together dexrpky09 Advanced Segment on this page on the way to discover which online marketing strategy drives the very best traffic. All you need is one segment utilizing the source dimension with multiple statements for every domain that you have guest blogged for – you might have around 20 or statements per Advanced Segment. Mine seems like this…
Using this, you can view all your Google Analytics data based on referrals through your guest posts. This will help to you determine the achievements of your general guest blogging strategy with regards to getting traffic and making conversions. If you’re uncertain the way to track conversions, see this post on getting actionable data to figure out how to set up goals.
Finally, don’t forget that guest blogging might be a two way street. It’s challenging to sustain your own blog content while guest posting on a lot of other blogs. So be sure you open an invitation for guest bloggers to create by yourself blog. This way, you can preserve fresh content all on your own blog, give a new perspective to your audience, and hopefully get new readers out of your guest blogger’s community. It’s a win-win situation!
Would you use guest blogging as part of your internet marketing strategy? How many other things can you suggest for a business looking to increase their guest blogging success?