Foakley is certainly an accepted word that websites openly sell “Foakley” glasses. For instance, Cheap Oakleys claims to be a United states company having a US address, and sells Foakley Radarlocks for $13 – it has the Oakley company logo on top of the homepage but the word “Foakley” is all around the site, plus it openly claims that the glasses are knock-offs. Needless to say, the site is not really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this really is far away from the sole website selling Oakley knock-offs. You can find Foakley sellers on Alibaba, DHgate, and other Chinese online merchants. A British cycle industry executive told BikeBiz that each of the riders in the cycling club who wore Oakley’s have, in reality, been wearing Foakleys for about earlier times couple of years.
“Determining should they be real or counterfeit can be difficult,” admits Oakley with an official FAQ. Indeed, purchasers of fake Oakleys have found that the lenses along with other parts are interchangeable with genuine Oakleys. An often seen claim online is that the fakes fry eyes because, unlike expensive and genuine Oakleys, they let through ultra-violet radiation. This may not be true. Fake Oaks have been lab-tested and located to block UV-A and UV-B.
Oakley lenses are produced from polycarbonate, and tend to be the fake lenses. An intrinsic property of polycarbonate is that it blocks UV. “I don’t want to pay what Oakley are charging; they’re just bits of plastic,” is a common complaint on cycle forums and chat-rooms.
Those who wouldn’t buy fake bicycle frames or fake parts aren’t so fastidious when it comes to Foakleys, as is visible from your interviews BikeBiz has conducted with three purchasers. Consumers feel they’re being “conned.”
Oakley is belonging to the $9bn Luxottica Group of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector such as a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has an excellent long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The group also makes and distributes eyewear brands like Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution it also dominates retail: it owns 7,000 stores around the world, including Sunglass Hut, the current market leader. When pre-takeover, Oakley was starved of usage of Sunglass Hut its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is in surgical device sales. He vlogs as “CyclingMaven”. One of his most popular videos is on the technical merits of Foakleys. “We pay a premium for a lot of things in Australia. My Fake Oakleys, with lenses, were pushing nearly AU$600. I stick them on a [bike storage] cage; within a few hours, they were gone.To switch them would be expensive. Somebody sent me a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the better of me, and that i bought some. As well as the quality was shocking – I couldn’t believe how good they were. For $30.
“Are they made in exactly the same factory as Oakleys? I don’t know, but lots of people who purchase these fakes will rationalise it this way. Not everyone feels comfortable buying counterfeit products. “The anti-establishment side of me says, look, here’s a company selling pieces of plastic for AU$500. In my mind, they’re ripping people off. I don’t worry about the investigation and development. There’s always gonna be somebody innovating. If Oakley were to disappear from the face in the earth tomorrow, various other company would replace them, and probably wouldn’t charge as much money for products. These firms bend people over; they bring them to get a ride. Because situation I’ve got no issues with checking out the counterfeit product side of things.
“My “Foakley” videos have blown up. They’re getting lots of attention, many people are actually buying fake Oakleys. Studying the comments, and just how it’s getting an impact on others because people are now exploring other choices, makes me think “damn, that’s not good.” I don’t feel personally responsible as this market is going to happen whether I did a relevant video onto it or not, nevertheless in retrospect, it’s not great. To advertise counterfeit products is not really great, it provides impact across other locations.
“I ride 30k each way to work – I wear stuff out. We receive stiffed on so many products [within australia]. It’s so much more expensive here. Along with a mate, I got some bright orange and white Jawbreaker copies. We now have “Foakley Fridays”, appearing like complete idiots. “I tell people they’re fake. I put the Foakleys alongside my genuine Oakleys on a Facebook posting. It’s for the look, not the brand.
“I favor the Foakleys – I discover the lens are a bit clearer. For 25 dollars, they’re disposable. “I got them two minutes after seeing the very first Cycling Maven video. “I would like to know my helmet has become tested and passes standards, I’m not too fussed about glasses. I actually have better items to spend my money on. I want more bikes or maybe more Lego for my son.” “I don’t like spending a lot of money on sunglasses because I lose them, or they fall off my hat and get scratched or run over.
“Whenever I handled Oakley glasses properties of friends I thought “these are simply pieces of plastic with some nice branding upon them.” I searched on eBay for “cycling sunglasses” and located a pair that bore a striking resemblance to Oakley Jawbones and another pair that bore a striking resemblance to Oakley Radarlocks. These people were about £8 each, delivered from China. They didn’t hold the Oakley branding on the photos on the eBay listing however, when the Jawbones arrived they had Oakley branding, including “Made in the us” stamped on trsywe arms, and also the oval Oakley emblem was where you’d expect to see it. These people were indistinguishable from genuine Jawbones. They fitted well (however the arm broke after a number of months).
“The “Radarlocks” came with free lenses along with a case. They fitted really well, and I’m still utilizing them. “I tell others they’re fake. There’s perverse satisfaction in obtaining something less expensive than somebody else. I have no brand loyalty, I didn’t have them for your cachet from the brand, I just desire them to keep the bugs out of my eyes, and never be upset when I inevitably lose them.
“After I see Oakleys out in the wild I look at them critically. The manufacturer is diluted by all the fakes out there. “I got fakes because I actually have terrible trouble getting sunglasses which fit so I didn’t desire to spend a lot of funds on a testing purchase. £8 means they’re throwaway.
“I needed a hot debate with a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in almost any sunglasses for under £20 a lens. I took mine as a result of the medical physics lab inside my hospital, as well as the chap who tests each of the equipment for the dermatology UV labs has the machinery to check UV-A and -B. Furthermore, i took some expensive and real Ted Baker casual sunglasses, too. Each of them passed 100 %.
“The lab manager stated it was challenging to get polycarbonate plastic that lets UV-A and -B through – he needs it for many of his applications and requires to buy it coming from a special source. By default polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded if you wear cheap sunglasses that’s not just a very strong case in any way.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, such things as spoke keys for pennies. “My friends are indifferent; they don’t give a great deal of stuff. “There are some chaps inside the club who need to have the latest expensive thing. I haven’t spoke with them about fakes, partly because I don’t want to piss on their own parade. “I was able to manage to buy the genuine article. The reason why I don’t always is the same reason I buy a £1 loaf of bread in Tescos instead of from an artisan baker and pay £20 for any loaf that’s been brought over from France that morning by private jet.
“You would like a thing that does the job to get a reasonable amount of cash. As well as me a couple of Oakley Black Friday Sale for £100 or even more is excessive. “I’m willing to spend large amounts of cash on some things. This might not be rational, but it’s how I view things. “Terrorism, child labour? It hasn’t occurred to me. Not for bike parts. It’s potent food for thought. If it’s true, that could put me right off. “This can be messages put out by large corporations with vested interests when all I’m probably doing is supporting a small Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster during the day. Now it’s just quicker and simpler to buy from legitimate sources. “I realize the cost of the plastic in a kind of Oakley’s is just a small a part of their costs, having said that i don’t want to cover their marketing as well as their sponsorship, I am only willing to pay for the item.”