What is SMS Texting? SMS, short for Short Messaging Service, is a text service that allows short messages of generally not more than 160 characters long, to be sent to, and transmitted from a cellular phone. Mobile phones and using SMS, are having an un-deniable impact on our daily lives as well as the methods we use to conduct business. The fact that SMS offers a massive chance for companies to have interaction with their customers, is not actually well known.
Think about these figures. The text sms reported that in the united kingdom alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In the US, based on the ‘Cellular Telecommunications & Internet Association’, the quantity of SMS messages continues to grow from 930 million per month in 2002, to 1.2 billion each month in 2003. Recently, inside the Philippines, SMS Messaging played an important role in bringing down an unpopular political regime. Now that’s a lot of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent greater than 5 billion sms messages. Considering, Australia’s population is only around 20 million, this really is extraordinary. Popular reality Tv programs like Australian Idol, Big Brother, Dancing with the Stars, American Idol, yet others, use SMS technology to produce millions of dollars of revenue right from the SMS votes that will be used to ascertain the winners.
During the last few years, SMS Messaging has developed into the most common service within the mobile data area. Also, when response rates, interactivity and cost to implement, are viewed, SMS marketing is without doubt the most famous marketing technique. SMS is actually a high-response-rate approach to communication, which will help to obtain and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. According to current growth figures, SMS Messaging can become an ever increasingly important component in the future marketing communications.
As there is a charge for sending SMS messages, they nearly always reach the intended recipient. SMS messages are forwarded to SMS Gateways, where these are stored until sent. This means, even when the recipient is not really immediately accessible to receive them, or if perhaps the phone is powered off or from range, messages have the ability to be delivered at the next opportunity. This high rate of deliverability makes SMS Messaging the most effective way of communication available.
There’s nothing more irresistible, compared to tone of an in-coming SMS message for the user anticipating, perhaps, a private message coming from a friend. This reason alone nearly always guarantees that this SMS message that you simply send, will be read.
Around 2,500 cell phone-users within the city of Lulea, Sweden, volunteered to receive SMS messages of special offers from 150 local organizations. The volunteers were sent an SMS for any well-known fast food outlet’s burger offer, 25 percent of the targeted users took up the offer.
A tiny club planning to increase their patrons during slow nights throughout the week, chose to run theme nights. Having dedicated to maintaining a database of the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning up with the words message. It was done the evening before the event. The promotion was very successful with 29% of those sent the SMS message, taking on the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived at your location, the supervisor would text a keyword plus an ID number. These SMS messages were delivered to a central administration database, where they updated each officer’s individual timesheet. This method was repeated at the conclusion of your day as officers left. The entire timesheet collection process, that used to occupy to 2 days, was almost entirely eliminated. Further, because this process automatically updated the administration database, accuracy and prevention of loss of data was ensured.
An application company for media and advertising agents working in film, television and photography, desired to provide casting agents a quicker and a lot more efficient way to find out if their artists were available for castings. This provider leads the market in casting solutions by combining, Web and SMS technology. All casting job details are entered into a database, and after that queried for artist matches based on set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are just entered once, personalized, and sent to all the relevant artists. When received, the artist simply replies using a yes or no. As the message is received on the administration database, records are updated immediately. Casting agents benefited by time savings, reducing costs and accurate recording of events.
Communication is vital in Marketing. SMS marketing assists you to directly interact with customers and supplies a cost-effective way of data collection. Many leading companies have included this medium inside their marketing strategies, and consequently, the amount of companies using SMS continues to grow rapidly. An important part of using SMS as a promotional tool is actually a client database. This database ought to be maintained along with other relevant customer and make contact with information not to mention should have a valid mobile phone number. If applicable in your area, ensure that you can to personalize your SMS messages keeping nwmzqs names in your database.
Perhaps the most significant factor when settings up an SMS campaign. Make certain your member database of mobile phone numbers is opted in. This pre approval for SMS communication ensures prevention of prosecution. Provision of the member opt out process may also assist to avoid legal issues.
Be sure that your marketing is relevant for your target. The relevance from the message is vital for fulfillment. Can the recipient view a real and tangible benefit to your message? Otherwise, brand damage could result. Limit SMS messages to no more than 160 characters. Focus your message on benefits and don’t ramble. If messages are definitely more than 160 characters, an additional SMS must be sent. Avoid this. Along with doubling the price, the recipient might be irritated and discard the whole message.
SMS Messaging is definitely an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to obtain information for precisely targeted future promotions. Stick to the tried and proven techniques of database marketing Standard database marketing strategies and principles, as used by other marketing mediums, are what SMS Messaging requires. The marketing database should be dissected by various factors as required by particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.