After blowing the doors off bacon with their bacon-everything burger, Jack in the Box is turning up the heat with the new Hella-Peo Burger. And we mean heat. Don’t go thinking they only added some jalapeo slices to a burger… Well, they did do that, but they also crammed in a bunch of cheese-filled jalapeo poppers with a cheesy taco sauce. This burger is undoubtedly featured on Jack’s Munchie Meals, alongside stoner luminaries such as the Stacked Grilled Cheese Burger. That means you can only order one between 9pm and 5am, but really, popper burgers were never meant to be consumed before sunset. Pro tip: they’re best eaten while paying attention to “Hook”.
Named for terrifying toy of your own childhood, Jack inside the jack in the Box has spent the greater portion of the 20th century conquering the West Coast. Even though you might be acquainted with their Super Bowl commercials along with their late-night munchie campaigns, are you really on their explosive, Star Trek-filled history? Until you spent a while playing their mascot Jack in secondary school, we’re guessing no, but that’s okay, because we’ve got the CliffsNotes on this site. Lots of fast-food founders can brag about possessing a Bentley, only Jack in the Box’s guy owns a coveted spot on Richard Nixon’s enemies list.
1. The founder was on Nixon’s “enemies list”. Robert O. Peterson opened the initial Jack inside the Box in San Diego in 1951. He’d continue to possess a long, illustrious career filled with interesting footnotes — he got a City of Paris Medal of Honor! He is at naval intelligence during WWII! But certainly the wildest was his appearance on the infamous “enemies list” compiled by Nixon’s White House administration. Peterson apparently landed there because of some donations he designed to Democratic candidates, that is ironic, considering that the man was a registered Republican.
2. Also, he married San Diego’s first female mayor. That’d be Maureen O’Connor, that is unfortunately recognized for less sterling achievements nowadays.
3. And then he was super in to the sea Peterson was recognized for becoming a generally philanthropic guy, only one of his most notable beneficiaries was UC San Diego. The man was the school’s largest individual donor (they eventually gave him his own building on campus), and far of this cash visited an extremely specific section of interest: oceanography. Peterson gave several significant gifts for the school’s Scripps Institution of Oceanography, bankrolling plenty of Professor John D. Isaacs’ research. That guy was apparently looking into things like icebergs and ocean pollution, but we need to assume off-books he was also taking Peterson on expeditions in search of Nessie.
4. The burgers originally cost $.18. Obviously, this is inside the 1950s, when dimes, nickels, and pennies were not worthless garbage.
5. They blew Jack up in a 1980 ad campaign. For a long time, the business mascot “Jack” existed mainly as kitschy drive-thru decoration. Once the marketing brass made a decision to revamp their image, they left old Jack behind by blowing him the hell up in an ad campaign — which also featured an old lady with an insatiable bloodlust. Jack was phased out from the intercoms along with other branding, and wouldn’t return till the early ’90s, as he appeared inside the “Jack’s Back” campaign seeking vengeance.
6. These people have a secret-menu shake. The normal Jack inside the jack in the Box breakfast menu has an Oreo Cookie Ice Cream Shake. However, if you go slightly off-books and ask for mint Oreo, you’ll be rewarded with a refreshing green shake that thankfully bears no traces of kale.
7. The mascot comes as Pez dispensers and antenna toppers. Jack inside the Box has truly moved some merchandising units. Their mascot is accessible as Pez dispensers, bobbleheads, action figures, and antenna toppers — which are apparently the main draw. The chain’s produced 32 million toppers up to now, though sadly not all of them can be found in this unsettling Dia de los Muertos theme.
8. They’re total Trekkies. Shout-in the market to the Picard-loving Jack within the Box junkies who managed to collect all Star Trek Generations collector’s cups.
9. Their stock is arriving Chipotle and McDonald’s. Yahoo Finance recently checked out the stock for Jack inside the Box, Chipotle, and McDonald’s and located that, while things were close with Chipotle, Jack was the more impressive one over the board. That’s in no small part as a result of another fast-food chain they own: Qdoba. The Chipotle competitor is apparently giving its parent company an important boost on Wall Street, proving yet again that burritos will always be the safest investment.
10. This dude from Pulp Fiction stars within their sexual harassment training videos. Even when you’re unfamiliar with Phil LaMarr’s voice focus on Futurama or sketch work with MADtv, you at least gotta know him as that pkankr dude Marvin from Pulp Fiction. Before he was shot inside the face by John Travolta (still luckier than Idina Menzel), he was the star of the sexual harassment training video for Jack in the Box… which they still use to this day. It absolutely was shot in 1991, but we still need to hope there’s a subplot about inappropriately complimenting your coworker’s Big Kahunas.